New Look, Same Johnston Seed

Welcome to our new website and say “hello” to our new look! As you explore the new and interact with us on social media and beyond, you’ll notice we have a new logo, a new color palette and a redesigned and much-improved website. These are exciting changes for us, but we wanted to reassure you of three things that haven’t changed: our company, our values and our mission.

Johnston Seed Company has been serving customers the highest quality seed and grass products since 1893, and that will never change. We didn’t sell and we didn’t merge; we are still the same great Johnston Seed that’s been family owned and operated for 125 years, just with a new look.

“We are proud to unveil these new changes for Johnston Seed, as we know change is the only way to keep a company moving forward,” said Joey Meibergen, president and CEO of Johnston Seed Company. “Our products can outperform the best of them, and now our site and brand will too.”

Our rebrand consists of a new logo, color palette and messaging. You’ll notice these things spread across all of our channels, and soon will see them in our packaging as well. The new logo pays homage to our rich history as a leader in seed agriculture. The new color palette’s shades of green and gold demonstrate our durability and pioneering spirit. The new messaging shares Johnston’s continued mission to provide unmatched industry expertise, the highest quality, most innovative products and a tireless commitment to the success of its customers and employees.

The new was the perfect platform to unveil our new look – it’s an entirely redesigned website crafted to better serve our wide range of customers. Here are a few of the new website features we think you’ll love:

Interactive Product Finder
The site’s interactive product finder narrows down products for you based on your answers to questions about application type, location, season, sun amounts, experience and other factors. With all the grass and seed varieties we offer, this feature allows us to help each customer find the right seed for their unique application.

Ordering Products Online
Once a customer identifies the product types they want, ordering online is secure and easy to do.

Resource Articles
Our years of experience in seed agriculture mean we have lots of tips, tricks and advice to share. The resource articles on our site feature topical and seasonal information for both the professional and novice, and we’ll continually add new articles to the site.

Among the website’s other features are detailed product information, a dealer/distributor locator, frequently asked questions, and the ability to sign up to receive customized tips, insider advice and product updates from Johnston Seed.

We hope you’ll enjoy browsing our site, and that it will serve as a resource for you for many years to come!


Shipping and discount codes are added at checkout.